Hi I’m Gretchen, the artist & designer behind Gretchen Klens Creative Co.
I help purpose-driven humans align their visuals with their values—so their work feels as good as it looks.
The world doesn’t need more fitting in or inauthenticity to be “liked.” It needs more people living their purpose, telling honest stories, and showing up with heart.
I work with creative entrepreneurs, wellness & outdoor businesses, and rad humans doing good for our planet to create visuals that feel true, intentional, and alive.
My work is rooted in the belief that authentic storytelling—through raw self-expression, meaning, and playful visuals—can uplift, inspire, and help shape a more beautiful, interconnected world.
Visuals that reflect your values
Your work is deeply meaningful to you.
It has heart, intention, and purpose.
You want visuals that reflect the care you’re pouring into the world—not just something that looks good on the surface, but something that feels right.
If you’re looking for intentional visuals, handmade creations, and an artist who cares about the energy behind your work, you’re in the right place.
Through branding, website & graphic design, custom artwork, and murals, I create Earth-honoring creations that support people and organizations working toward a regenerative future—where connection & creativity become tools for healing and meaningful action.
I’m grateful to have worked with some pretty incredible people & organizations in my days.
Trusted By:
The BioFi Project
Northeast Mountaineering
White Mountain Sauna Haus
Northeast Bioregioning Collective
Adventure East
Care by Carlily
Saukiog Intertribal Council
White Mountain Ramblers
Our Process Together
Browse my offerings and fill out the contact form to get started. I’ll reach out to learn more about you and your goals.
We’ll clarify your vision and values to guide every creative decision. You’ll be an active collaborator throughout the process—no guessing, no disconnect.
You’ll step forward with aligned branding & visuals that truly reflect you, and a renewed sense of confidence.
My Story
I’m Gretchen: wild woman, artist, designer, avalanche educator & skier, dog mom, and outdoor enthusiast living and creating in the White Mountains of New Hampshire, ancestral lands of the Abenaki people.
My creative practice explores the wild, the whimsical, and the sacred. It’s inspired by the patterns and rhythms of nature, psychedelic curiosity, and the quiet intelligence of the more-than-human world.
I love to collaborate with heart-centered, intentional organizations and people who are doing good for the Earth community. I bring businesses, brands, and spaces to life with purpose, care, and soul.
When I’m not creating, you’ll find me backcountry skiing on Agiocochook (Mt. Washington), mountain biking, trail running, dancing, singing, or sipping herbal tea with my wild & loving friends, partner, and dog.
At the heart of it all is a deep love for this magical planet — and an intention to have that love ripple through all my relations and creations.
